Privacy Policy
b.well fitness respects your privacy and is committed to protecting the personal information you share with us. This policy explains how we collect, use, store and protect your information when you book at-home personal training through the platform.
Last updated 29 June 2026
For the purposes of data protection law, Bwell FZC LLC is the legal entity responsible for the collection and processing of personal data described in this policy. b.well fitness is the brand name under which Bwell FZC LLC provides this booking service. In this Privacy Policy, we, us and our refer to Bwell FZC LLC.
Who we are
Bwell FZC LLC is a company established in the United Arab Emirates (SPC Freezone, Sharjah).
b.well fitness is the brand name used by Bwell FZC LLC to operate a booking platform that introduces clients to independent personal trainers for at-home training in Dubai, schedules sessions, and collects payment.
Bwell FZC LLC handles personal data in line with applicable UAE data protection laws, including the UAE Personal Data Protection Law.
If you have any questions about this policy or how personal information is handled, you can contact us at admin@bwellcoaching.net.
What information we collect
We collect only the information necessary to match you with a trainer and deliver safe, effective training. This may include:
- your name and contact details
- the area you train in and your booking and scheduling information
- health-readiness information you provide through the PAR-Q and any condition, injury, pregnancy, medication or limitation relevant to safe exercise
- payment related information processed securely through Stripe, our third-party payment provider
- communications between you, your trainer, and us
We do not collect unnecessary personal data.
How we use your information
Personal information is used to:
- match you with a trainer, schedule your sessions, and manage your package
- take payment and issue invoices and receipts
- help your trainer deliver safe, appropriate training based on your health-readiness answers
- communicate with you about your bookings and respond to questions
- meet legal, accounting, tax or administrative obligations where required
We do not sell or trade personal information.
Health and fitness information
Some information you provide relates to your health and fitness. This information is sensitive and is processed to keep your training safe and with your consent where required.
It is shared only with your matched trainer, to the extent that trainer needs it to deliver safe training, and trainers are bound by confidentiality. Please tell us if any detail changes.
b.well fitness and its trainers do not provide medical advice and do not diagnose or treat medical conditions.
Payments and third parties
Payments are processed securely through Stripe. Bwell FZC LLC does not store full payment card details.
Trusted third-party platforms are used to deliver the service, including Stripe for payments, Zoho Books for invoicing and accounting, and an email delivery provider for invoices, receipts and service messages. These providers process personal data only to the extent required to deliver the service and in line with their own privacy and security practices.
Where personal data is processed or stored outside the United Arab Emirates, reasonable steps are taken to ensure appropriate data protection safeguards are in place.
Stored and protected
Personal information is stored using reputable digital platforms designed for secure online service delivery.
Reasonable steps are taken to protect personal data from unauthorised access, misuse, loss or disclosure, and access is limited to those who need it to deliver the service.
No method of transmission or storage is completely secure. However, appropriate safeguards are applied to reduce risk.
How long we keep it
Personal information is retained only for as long as necessary to provide the service and meet legal, tax, accounting or administrative obligations.
When information is no longer required, it is securely deleted or anonymised. Trainers must delete any client data they hold once they stop serving you.
Your rights
You have the right to:
- access the personal information held about you
- request correction of inaccurate or incomplete information
- request deletion of personal information where appropriate
- request restriction of or objection to certain types of processing
- withdraw consent where we rely on consent to process your personal information
To make a request, email admin@bwellcoaching.net. To protect your privacy, identity verification may be required before we respond.
Changes to this policy
This Privacy Policy may be updated from time to time to reflect changes in services, technology or legal requirements. The most current version will always be available on our website.
Contact us
If you have any questions or concerns about this Privacy Policy or how personal information is handled, please contact Bwell FZC LLC at admin@bwellcoaching.net. This policy is governed by the laws applicable in the Dubai International Financial Centre (DIFC).